The shiftA design studio→A research-led consulting and execution company
A design studio with strong craft, sold on portfolio and priced on deliverables, and a team ready for bigger work.
Clients were buying thinking, and the studio was pricing drawings. The research behind the work was the real product.
The repositioning, the business development engine, the ₹70L tender bid, the growth diagnostic and lead engine at Zerologic, and the content, voice and community systems.
Promoted every year to CMO. A FUELD Dubai panel, the Trendsetters To Watch Award 2025 and a Times Square feature in 2026. Zerologic’s qualified lead rate rose from 34% to 48%.
Four years, promoted every year: I built the systems the studio thinks, sells and speaks with, and the results that came out of them.
I repositioned Mouse & Cheese as a research-led design consulting and execution company, and Zerologic as an embedded venture building partner. Ideas are proven in a patch of the market first, and heavy investment follows evidence: 320+ assumptions tested across 11 ventures.
I built the business development engine and operating model: prospecting, ideal client profiles, a capacity and pipeline tracker and a quarterly plan. I led and won a ₹70L government tender bid, strengthening the studio’s public-sector work.
For Watalog I designed the retailer deal structure behind a return loop that collected a record 1,80,000 pre-used bottles from customers in about six months, across 8+ retailers and 17+ HoReCa partners. I launched J Town from zero: ₹3.07L in orders in 10 weeks at 3× ROAS on ₹1L, with buyers in 20 states. For MoHUA, Ease of Living 2022 reached 37M+ and Swachh Survekshan 2023 reached 25M+.
I built the Growth Diagnostic: eight dimensions scored one to five and four founder archetypes. It runs as the self-serve assessment on zerologic.io with cross-platform conversion tracking, and the lead engine around it turned ~₹50K into 218 leads and 78 qualified.
I wrote the mission: lasting relationships with progressive businesses that have bold visions and the discipline to build them. The 010 mark carries it, with the 1 between the zeros standing for execution in motion.
I built the content system: articles, a case study library across ten-plus clients and the company profile. I ran 12+ founder and designer interviews, spoke on the FUELD Dubai panel, won the Trendsetters To Watch Award 2025, and was featured on Times Square in 2026 as CMO.
I directed the studio’s ad visual system: single-subject, thoughtfully abstract imagery.
I ran the designers’ community and design debates, and codified the studio’s voice into a reusable system so every writer sounds like one studio.
