Brands I've helped founders build, rename and bring to market
Each case opens with the impact, then shows what the client came with, what I found, what I built and what changed, area by area.
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No. 01 · Brand from zero · Positioning · Naming and identity
Hyerr: Turning a fair business model into a brand people choose
- Client
- Hyerr, Ahmedabad
- Outcome
- A category it owns alone
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No. 02 · Rebrand · Positioning · Naming and identity
OSSE: Giving a strong formula a brand that can grow
- Client
- OSSE
- Outcome
- A range that sells as one routine
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No. 03 · Research · Go-to-market
OSSE 100: 107 men tested the product before the market could
- Client
- OSSE
- Outcome
- 894 sign-ups at ₹16.89, 107 testers
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No. 04 · Rebrand · Positioning · Naming and identity
Eggholic 2.0: From an egg shop to the neighbourhood’s Indian adda
- Client
- Eggholic, US and Canada
- Outcome
- 29 locations hosting as one brand
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No. 05 · Growth · Go-to-market
Eggholic marketing: 27.24% more online sales in 8 months, by marketing to the craving
- Client
- Eggholic, US and Canada
- Outcome
- 27.24% more online sales in 8 months
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No. 06 · Positioning · Research
EDIT: A sports brand built on effort, the one thing every athlete shares
- Client
- EDIT
- Outcome
- 150+ hours of athlete research
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No. 07 · Growth · Positioning
Mouse & Cheese and Zerologic: Repositioning a studio, then building its growth engine
- Client
- Mouse & Cheese and Zerologic
- Outcome
- ₹70L tender, promoted every year to CMO
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No. 08 · Brand from zero · Naming and identity · Go-to-market
Watalog: Turning a bottle of water into a way to say “I see you”
- Client
- Watalog
- Outcome
- 180K bottles returned in about 6 months
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No. 09 · Brand from zero · Research · Positioning
Glater: A premium water that sells the mystery of water itself
- Client
- Glater
- Outcome
- 50+ outlets studied, launched in glass
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No. 10 · Citizen campaigns
Ease of Living 2022: Asking a country how its cities feel to live in
- Client
- Ministry of Housing and Urban Affairs
- Outcome
- 37M+ people reached
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No. 11 · Citizen campaigns
Swachh Survekshan 2023: Making waste to wealth something citizens join
- Client
- Ministry of Housing and Urban Affairs
- Outcome
- 25M+ citizens, 200K+ interactions
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No. 12 · Go-to-market · Growth
J Town: From 65 shoes to revenue in 10 weeks
- Client
- J Town
- Outcome
- ₹3.07L in orders in 10 weeks at 3× ROAS
